For early-stage founders and studios, we offer an embedded partnership — equity-friendly, startup-aligned, and built around your runway. We grow when you grow.
Not an agency. Not a vendor. A partner.
Co-founder energy
We show up like a co-founder — proactive, opinionated, and accountable for outcomes.
Equity-friendly
Flexible commercial structures designed for founders watching their runway.
Long-term aligned
Retainer relationships built to last years, not sprints.
Growth embedded
We think about your next round and your next hire, not just your next feature.
Three ways we can work together.
Equity + Retainer
We take a small equity stake in exchange for significantly reduced monthly rates. We win when you win — complete alignment.
Discuss Equity ModelPure Retainer
Dedicated engineering bandwidth on a monthly retainer. Predictable costs, flexible scope, no surprises.
Get a Retainer QuoteCo-Build
Joint ownership of the IP. We build alongside you as a technical co-founder — shared risk, shared upside.
Explore Co-BuildCommon questions.
What equity percentage do you typically take?
We're flexible. Typically 0.5–2% for pre-seed companies, dependent on scope and runway. We discuss this openly during the intro call.
How does the retainer work?
Monthly commitment with a defined scope of work. Unused hours roll over. We're transparent about time spent and always flag if we're approaching scope limits.
What if we want to bring engineering in-house later?
We actively help with this. Clean handovers, documented codebases, and we'll help you hire the right people when you're ready.
How quickly can we start?
Typically 2 weeks from signed agreement to first sprint. We run a 48-hour discovery before touching any code.
Let's explore if this is a fit.
30-minute intro call. No pitch deck required. Just a conversation about your product and how we could help.
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